Cutting Through the Noise: Why the Askology Method Matters

The noise in the marketplace is deafening. Too many competing messages, often sounding the like everyone is saying the same thing. The more you try to differentiate, the more you sound like you've gone from generic to sounding cheesy, making it obvious you're trying to stand out.

Often the result is not what you want, as buyers are more informed and they have the ability to compare brands in seconds.

As buyers are flooded with marketing and social messages, they become overwhelmed and this drives them away from purchasing. We're all more skeptical, and less responsive than ever. Now let's bring AI marketing and selling into the mix and the noise goes from deafening and jarring to being ignored by many.

Emotional Connection is the Missing Link

All selling takes place at an emotional level, but far too few messages speak to those emotional needs.

Brands fall in love with their own product offerings and take to the streets with a message about how great their features and benefits are.

"We love this, so you must love it too!"

That quickly becomes…
"Why aren't they buying? Why don't they understand how great we are?"

And the answer usually is: "We must do more social media and more content..."

But is that really what you believe? More noise that isn’t speaking to buyers’ needs? A confused mind never buys.

Where Traditional Sales Falls Short

Traditional sales insists that the above actions will eventually yield results. We know it takes a minimum of 7 touch points to go from prospect to client.

Yet most salespeople make one or two attempts and move on instead of nurturing relationships. Even if the message is right, we’re not doing enough to become the trusted resource we strive to be.

• Cold calls go unanswered.

• Marketing messages flood inboxes like water from a firehose.

• Salespeople get frustrated and move to the next lead.

Fortune is in the follow-up, yet many avoid that process.

Askology Method Captures Attention

I created Askology Method to help capture attention. We teach you how to:

• Drive engagement

• Sell to emotional needs

• Spark curiosity by being curious

I found early on in my sales career that asking good questions gave me an edge.

The more I got the other party talking, the more interesting I seemed to them. The more they gave me answers, the more likely I could serve them well.

If I’m doing all the talking, I’m not engaging them.

Have you ever had someone try to convince you to buy? Did you feel drawn toward them—or repelled?

The Questions That Matter

Is it just about asking any question? Not quite.

Over time I discovered specific questions that allowed me to uncover pain points and respond without pitching. I went from selfish sales (making it about me) to selfless service (making it about them).

I became a resource and a problem solver. This is how we establish trust.

The four question types are:

• Leading Questions – I know what they are likely to say, but now I have permission to talk about solutions.

• Investigative Questions – I’m gathering information to understand their needs and areas I can support.

• Empathy Questions – They are people with real feelings. I try to understand where they are struggling or see opportunities.

• Instigating Questions – Did they experience poor service from a competitor? How do I address this in a way that supports my offerings?

When you master these, you stop selling and start engaging.

You transform conversations from transactional to meaningful and supportive.

As we say in Askology:

If you say it, it means something. If they say it, it means everything.

The Methodology

I call Askology a methodology—but it’s really a mindset shift.

It’s sales psychology anyone can learn:

• The mastery of engagement through questions that spark dialogue

• Building trust

• Connecting to emotional needs of buyers

Unlike traditional approaches that feel scripted or mechanical, Askology equips you to:

• Attract attention and spark curiosity

• Uncover hidden challenges and goals

• Build trust and credibility

• Drive loyalty through genuine connection

• Position yourself as a resource, not just a salesperson

At its core, Askology blends structure with empathy. By combining proven frameworks like BANT (Budget, Authority, Need, and Timing) with these four types of Askology questions, you move beyond interrogation and create conversations that matter.

Where BANT falls short, Askology bridges the gap.

Askology Blog – Our Commitment

This blog will be your hub for practical insights, strategies, and inspiration rooted in the Askology Method. Here, we’ll explore:

• The science of engagement: Why the right question unlocks opportunities

• Practical tools: How to reframe common sales questions into trust-building dialogue

• Mindset shifts: Moving from “selling” to “solving”

• Real-world examples: Stories of how entrepreneurs and business leaders use Askology to grow

Our goal: to help you master engagement so that every conversation becomes an opportunity to connect, serve, and grow.

A Journey Worth Taking

The Askology Method isn’t just for sales professionals. It’s for anyone who wants to create meaningful dialogue that drives results.

Whether you’re an entrepreneur, consultant, coach, or business leader, you’ll discover that the power of questions can transform not only how others see you—but how you see yourself.

This is just the beginning.

Welcome to the Askology Blog.

Let’s start asking better questions, unlocking better outcomes, and serving the world with our gifts of excellence.