Maximizing the Power of BANT
BANT Selling was developed by IBM
In the 1950's, IBM developed a process for helping sales people break through barriers in technology sales. The process, known as BANT, was designed to help uncover budgets, authority (decision makers), needs and timelines. Today BANT is recognized as a reliable strategy to uncover details necessary to help in a consultative sale.Â
Why BANT alone may fall short
Despite the widespread acceptance of BANT, it does have inherit shortcomings, especially if used in a transactional nature.Â
Askology Method Maximizes The Power of BANT
Askology Drives Engaged Discovery
This is just the beginning!Â
Askology: The missing piece that completes the sales puzzle
Askology Method and SQL
BANT is meant to be the perfect picture. While it tries to complete the puzzle of your Sales Qualified Leads (SQLs) process, often too many pieces don’t fit. The Askology Method helps you reframe the process and even connects MQLs to SQLs, filling the gaps, earning trust, and creating a complete picture of real engagement.
MQLÂ Defined
Marketing Qualified Leads (MQL) are early-stage prospects who show curiosity but aren’t yet purchase-ready. They may engage by downloading resources, but trust still needs to be built. Your role is to nurture that trust and help them understand why your brand is the right choice. Askology can help ask the right questions to move them to SQL stage.
SQL Defined
Sales Qualified Leads (SQL) are bottom of funnel and prepared to buy, but the decision isn’t final. They’ve shown strong intent, and now the focus shifts to closing. Guide them with clarity and ensure your brand is their chosen solution. Askology Method can help you take your SQL-stage lead across the finish line.Â
If you're a BANT practitioner or you've wanted to adopt a BANT sales process...
You need Askology Method. It helps supercharge the BANT method and turns your discovery into engagement that will drive trust and earn you more business.
The time is now!
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